RE/MAX International

Dave and Gail Liniger founded RE/MAX in Denver, Colo., in 1973, prompted by their dissatisfaction with the way real estate business was conducted at the time.



REMAX Commercial Real estate Kansas City

Regardless of an operation’s size, most real estate offices used the commission-split system, requiring sales professionals to forfeit half of their commissions to their brokers in exchange for an office environment and company services. The top producers contributed the most to the operation’s overhead, thus supporting the amateur, part-time and low-producing agents. Most salespeople left the business within two years, making residential real estate a high-turnover industry comprising in large part inexperienced and unprofessional staffs.


The Linigers wanted to change all that.


They believed that to attract and retain the best agents in the business, brokers must offer them maximum compensation, advanced support services and the freedom they need to succeed. Agents would share office overhead and pay management fees, and in return would receive a wide variety of traditional real estate franchise services and high commissions.


The strategy worked.


Recognized by the public for its red, white and blue hot air balloon logo, RE/MAX has been the No. 1 real estate network in Canada since 1987 and is a leading industry force in the United States and many other regions.


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